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A Wal-Mart spokesman said Wednesday that the retailer plans to ban a woman, caught on video unleashing a racist tirade, from shopping at its Centerton, Arkansas store, KNWA-TV reports.

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Charles Crowson, a Wal-Mart communications manager, did not give details of how the company would locate the woman or details of its ban, the news outlet said.

A video of the encounter on Monday appears to show a White woman telling a Latina to go back to Mexico. When a bystander, apparently African-American, intervenes, the White woman responds: “A ni**er is calling me ignorant?” The video was viewed more than 23 million times on Facebook by Friday morning.

A Wal-Mart store manager overheard the dispute and chastised the White woman, saying her comments were inappropriate.

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