(SILVER SPRING, MD – November 17, 2014) – Dallas’ KSOUL marks the third history-making format change for Radio One in the last month. On Saturday at midnight, the previous Urban AC station shocked the airwaves with “Baby Got Back” by Sir-Mix-A-Lot and BOOM 94.5 FM was born. After months of planning, the station is launching with 94-hours of non-stop Classic Hip-Hop for the Dallas market that research supports has an appetite for this genre of music.
The new BOOM is a complement to Radio One’s 97.9 The BEAT FM, a Rhythmic CHR station. “We expect the cluster combination of the new BOOM and The BEAT to be a winning one,” said Gary Spurgeon, Vice President and General Manager, Radio One Dallas. Spurgeon proudly quotes the stations new positioning, “BOOM 94.5 and 97.9 The BEAT, Where Hip-Hop Lives in DFW.”
The new BOOM 94.5 FM promises to play the music many Generation X’ers grew up listening to like Dr. Dre, Tupac, P Diddy, LL Cool J, Jay-Z, Queen Latifah, Geto Boys and many more.
The expansion of the BOOM brand comes on the cusp of Radio One successfully launching BOOM 92 FM in Houston, TX in October and BOOM 107.9 FM in Philadelphia almost two weeks ago. Though KSOC’s rating performance was recently seeing improvement, after its declining performance and research, the plan to transition to Classic Hip-Hop was underway. Houston’s BOOM 92 FM’s early performance has shown significant rating impact in its first few weeks. The impact in Philadelphia is too early to ascertain, but its digital and social media buzz has been tremendous.
Although this transition is exciting and seemingly the appropriate strategy for the market, the KSOUL flip has impacted two employees and the iconic “Fly Jock”, Tom Joyner of the Tom Joyner Morning Show (TJMS) that has long inspired, entertained and informed the Dallas community.
“Transitioning employees is always difficult,” said Spurgeon. “We’ve taken every step to ensure our employees are treated fairly and with respect. As for Tom, he’s an icon and consummate professional that understands our format change and looks forward to partying with his Dallas listeners on his digital platforms.”
The Tom Joyner Morning show can still be heard in Dallas every morning from 5am – 9am, by streaming online around the clock on BlackAmericaWeb.com. Listeners can also download the Tom Joyner Morning Show app to stream live at http://bit.ly/TJMSApp.
Radio One remains committed to its mission to be the most trusted source in the African-American community that informs, entertains and inspires audiences.
About Radio One, Inc.:
Radio One, Inc., together with its subsidiaries (http://www.radio-one.com/), is a diversified media company that primarily targets African-American and urban consumers. The Company is one of the nation’s largest radio broadcasting companies, currently owning and/or operating 54 broadcast stations located in 16 urban markets in the United States. Through its controlling interest in Reach Media, Inc. (http://www.blackamericaweb.com/), the Company also operates syndicated programming including the Tom Joyner Morning Show, the Russ Parr Morning Show, the Yolanda Adams Morning Show, the Rickey Smiley Morning Show, Bishop T.D. Jakes’ “Empowering Moments”, and the Reverend Al Sharpton Show. Beyond its core radio broadcasting franchise, Radio One owns Interactive One (http://www.interactiveone.com/), an online platform serving the African-American community through social content, news, information, and entertainment. Interactive
￼￼￼￼￼￼One operates a number of branded sites, including News One, UrbanDaily, HelloBeautiful and social networking websites, including BlackPlanet and MiGente. In addition, the Company owns a controlling interest in TV One, LLC (http://www.tvoneonline.com/), a cable/satellite network programming primarily to African-Americans.